Author

Description

Packaging plays a key role in marketing by attracting both new and existing customers. This study explores how packaging influences consumer buying behaviour in the Fast-Moving Consumer Goods (FMCG) sector. FMCG products are items people buy regularly, like food and daily essentials. Packaging is viewed as a way to promote, protect, and improve a product. The study finds that attractive and well-designed packaging helps increase customer interest and boost sales.

Keywords

Packaging, Consumer behaviour, FMCG (Fast-Moving Consumer Goods), Convenience, Eco-friendly packaging.