Author

Description

The rapid growth of omnichannel retailing has transformed consumer shopping behavior, with click-and-collect services emerging as a popular model that integrates online ordering with offline product pickup. This study aims to examine the effectiveness of click-and-collect services in enhancing consumer shopping convenience in Kerala. It also explores the key factors influencing customer satisfaction and analyzes the relationship between shopping convenience, purchase intention, and overall shopping experience.

Keywords

Click-and-Collect Services, Omnichannel Retailing, Consumer Shopping Convenience, Customer Satisfaction, Retail Sector in Kerala.