International Research Journal of Multidisciplinary Science & Technology.
SMART RETAIL AND DIGITAL SHIFTS: A MULTIDIMENSIONAL STATISTICAL ANALYSIS OF CONSUMER BEHAVIOR AND LOYALTY IN COIMBATORE CITY
VOLUME - 8 ISSUE - 6 September- 2025Description
The rapid digital transformation of urban retail environments has revolutionized consumer interaction touchpoints. This study investigates the empirical relationships between In-Store Digital Integration, AI-Driven Personalization, Perceived Digital Trust, and Smart Retail Behavioral Loyalty among consumers in the burgeoning Tier-2 commercial hub of Coimbatore, India.
Keywords
Smart Retail, AI Personalization, Digital Trust, Consumer Loyalty, Tier-2 Retail Markets.