THE STRATEGIC ROLE OF OMNICHANNEL MARKETING IN BUILDING CONSUMER ENGAGEMENT TOWARDS ORGANIC PRODUCTS
VOLUME - 9 ISSUE - 8 AUGUST- 2026Author
Reshma R, Dr. R SathyadeviDescription
The increasing demand for organic products encourages businesses to adopt omnichannel marketing strategies that create seamless and integrated shopping experiences across multiple channels. Consumer engagement plays a vital role in strengthening customer relationships and supporting sustainable business growth in the organic products market.
Keywords
Omnichannel Marketing, Consumer Engagement, Organic Products, Personalized Communication, Channel Integration, Customer Experience, Digital Accessibility


