1. Digital Transformation in Nationalized Banks: An Empirical Study on Customer Adoption, Operational Efficiency, and Satisfaction in India

Author: Ms.M.K.Thushara, Dr.P.Dharmarajan

The banking industry worldwide has undergone an unprecedented shift toward digital platforms, and nationalized banks in India are no exception to this transformation. Digital transformation encompasses the integration of mobile banking, internet banking, Unified Payments Interface (UPI), artificial intelligence, and data driven decision making into core banking operations to enhance customer experience and streamline internal processes.