VOLUME 9 Issue-3 VOLUME - 9 ISSUE - 3 MARCH- 2026

13. THE NEXUS BETWEEN CAPITAL STRUCTURE AND PROFITABILITY: EVIDENCE FROM TOP-TIER MANUFACTURING FIRMS LISTED ON THE NSE

Author: Dr.K.Vinoth

This paper examines the intricate relationship between capital structure decisions and financial performance within the Indian manufacturing sector, focusing on top-tier firms listed on the National Stock Exchange (NSE).

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12. GARMENT WORKERS PRODUCTIVITY PREDICTION ANALYSIS

Author: Ranjani S, G. Subhasri

The Garment Worker Productivity Prediction System is a web-based tool designed to forecast the productivity of garment factory workers. Leveraging machine learning models, the system analyses diverse operational, environmental, and worker-related factors to provide actionable insights. This predictive capability is crucial for optimizing resource allocation, improving workflow efficiency, and maintaining high-quality production standards while reducing operational costs. By addressing variability in worker performance due to skill levels, work conditions, and task complexities, the tool helps businesses streamline operations and enhance profitability.

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11. AWARENESS AND UTILISATION OF BUSINESS DEVELOPMENT SCHEMES IN TRIBAL AREAS

Author: DEVIKA E, DR.DENCYMARY

Tribal communities in India are considered one of the most socially and economically disadvantaged groups. Many tribal people live in remote and rural areas where access to education, employment opportunities, financial resources, and basic infrastructure is limited. In order to improve their socio economic conditions, the government has introduced development several business schemes aimed at promoting entrepreneurship, providing financial assistance,

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10. TOURIST PERCEPTION TOWARDS TOURISM FACILITIES IN NILGIRIS

Author: SIVANI BALAN, DR DENCY MARY

Tourism is one of the fastest-growing sectors in the world and plays an important role in economic development, employment generation, and cultural exchange. In India, tourism contributes significantly to regional The Nilgiris district, popularly known as the “Blue Mountains,” is one of the most famous tourist destinations in Tamil

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9. SIDE HUSTLE CULTURE AMONG COLLEGE STUDENTS

Author: SAMIRTHA M, DR. MUHAMMED K P

In recent years, side hustle culture has become a significant part of college life. Many students today balance their academic responsibilities with part-time jobs, freelance work, small businesses, and online ventures. A side hustle refers to any activity that helps individuals earn additional income outside their main commitment, which in this case is studying. For college students, side hustles provide opportunities to gain financial independence, develop practical skills, and explore career interests while completing their education.

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8. AWARENESS AMONG BBA STUDENTS REGARDING COURSE OUTCOMES AND CAREER PROSPECTSWITH SPECIAL REFERENCE TO NILGIRI COLLEGE OF ARTS AND SCIENCE

Author: AHAMMED ALI L K, DR.DENCY MARY P

Higher education plays an important role in shaping students’ knowledge, skills, and career opportunities. In today’s competitive global environment, universities are expected to provide not only academic knowledge but also practical skills that help students succeed in the professional world. Business education programs such as the Bachelor of Business Administration (BBA) aim to prepare students with managerial knowledge, leadership abilities, and professional competencies required in modern organizations.

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7. A STUDY ON CONSUMER PREFERENCE TOWARDS VALUE ADDED TEA PRODUCTS IN NILGIRIS DISTRICT

Author: Niya Misrin, Dency Mary, Dr. Karthick K

The Nilgiris District in Tamil Nadu is one of the major tea-producing regions in India. It is widely known for its favourable climate, fertile soil, and large number of tea plantations. The tea industry plays an important role in the economic development of the region by providing employment opportunities and supporting the livelihood of many families.

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6. UPI TRANSACTION RISK DETECTION AND PREDICTION: A MACHINE LEARNING FRAMEWORK FOR REAL-TIME FRAUD PREVENTION

Author: Tharun S, T.Kavi priya

The Unified Payments Interface (UPI) has transformed digital payments in India, processing over 13 billion transactions per month as of 2024. This exponential growth has simultaneously attracted sophisticated fraudulent activities including phishing, SIM-swap attacks, unauthorized inter-bank transfers, and social engineering-based transaction manipulation. This paper presents a comprehensive machine learning framework for real-time UPI transaction risk detection and prediction. The proposed system integrates an ensemble of gradient-boosted decision trees (XGBoost), Long Short-Term Memory (LSTM) networks for sequential behaviour modelling, and a rule-augmented anomaly detection layer.

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5. ENCRYPTION TOOLKIT: A COMPREHENSIVE FRAMEWORK FOR MODERN CRYPTOGRAPHIC OPERATIONS

Author: Darshan K, Dr. P.Kavitha

The proliferation of digital data has made cryptographic security more critical than ever. This paper presents an Encryption Toolkit—a comprehensive software framework designed to streamline the integration, management, and execution of modern cryptographic algorithms. The toolkit encapsulates symmetric encryption (AES-256, ChaCha20), asymmetric encryption (RSA-4096, ECC), hashing (SHA-3, BLAKE3), and digital signature primitives under a unified, developer-friendly API.

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4. Socio-Economic Transformation of Erode’s Turmeric Belt: An AI–ML Integrated ESG Framework for Sustainable Energy Adoption and FMCG Value Chain Optimization toward Viksit Bharat 2047

Author: Dr.P.Dharmarajan, Ms.S.Jayanthi

This study develops and empirically validates an AI–ML integrated ESG framework for transforming the turmeric production cluster of Erode district, Tamil Nadu, into a Net-Zero, digitally governed, and FMCG-aligned agri-industrial ecosystem. Using primary data from 150 respondents (100 turmeric farmers and 50 agri-entrepreneurs/FMCG stakeholders), the research applies exploratory factor analysis, multiple regression, and ESG index construction to examine the relationships between AI literacy, agrivoltaic energy feasibility, ESG awareness, and value chain efficiency.

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3. Stress Management of Employees in Information Technology (IT)

Author: Dr.P.Dharmarajan, Ms.K.V.Navashree

In the modern, fast-moving world and intense competition of the present workplace, stress has emerged as a prevalent issue, particularly in the Information Technology (IT) sector. IT professionals frequently experience stress due to demanding project deadlines, continuous technological advancements, job role repetitions, and the pressure to maintain work-life balance.

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2. A STUDY ON IMPACT OF PRODUCT PACKAGING STRATEGIES ON CONSUMER PURCHASE BEHAVIOUR IN FMCG PRODUCTS

Author: Ms. K. Maheswari, Ms. L. Tharani

Packaging plays a key role in marketing by attracting both new and existing customers. This study explores how packaging influences consumer buying behaviour in the Fast-Moving Consumer Goods (FMCG) sector. FMCG products are items people buy regularly, like food and daily essentials. Packaging is viewed as a way to promote, protect, and improve a product. The study finds that attractive and well-designed packaging helps increase customer interest and boost sales.

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1. Stress Management of Employees in Information Technology (IT) sector

Author: Dr.P.Dharmarajan, Ms.K.V.Navashree, Ms.K.V.Navashree

In the modern, fast-moving world and intense competition of the present workplace, stress has emerged as a prevalent issue, particularly in the Information Technology (IT) sector. IT professionals frequently experience stress due to demanding project deadlines, continuous technological advancements, job role repetitions, and the pressure to maintain work-life balance.

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